Chateau Loulan Baakadaha Dhalada Khamriga oo uu sameeyey Wen Liu

Naqshadda Chateau Loulan Baakadaha Dhalada Khamriga oo uu sameeyey Wen Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2026

Chateau Loulan Baakadaha Dhalada Khamriga

Wen Liu uu sameeyay

Macmiilka: Shenzhen Oracle Creative Design Co.,Ltd.

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #173417

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chateau Loulan Baakadaha Dhalada Khamriga

Chateau Loulan waa naqshad baakad loo sameeyay khamri cad oo dhanaan-macaan ah oo aalkolo hooseeya leh oo laga soo saaro dalka Shiinaha. Calaamadda (label-ka) waxaa laga sameeyay bir midab qayb ah leh iyo dhammaystir barafaysan (frosted), waxayna muujinaysaa tirada halyeeyga ah ee loo yaqaan Quruxleyda Loulan. Daloolo far-samo ah oo laga dhaxlay farsamada caddaanka duulaya ee far-qorista Shiinaha ayaa sameeya daaqad qayb ahaan hufan oo muujisa midabka khamriga ku jira gudaha. Xariiqyo far-qoris ah oo ku yaal salka dhalada ayaa xasuusinaya muuqaalka saxaraha ee goobta khamriga laga sameeyo. Dhaladu waxay cabbirkeedu yahay 76 kor u dhigo 76 kor u dhigo 300 milimitir.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Chateau Loulan Baakadaha Dhalada Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chateau Loulan Baakadaha Dhalada Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chateau Loulan Baakadaha Dhalada Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Cabbirka & Qaabaynta: 76mmx76mmx300mm
Summado: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Tiknoloojiyada Soo Saarka: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Caqabadda Naqshadda: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Cilmi-baadhis: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Dhiirrigelinta: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Muddada Mashruuca: August - December 2024, Shenzhen, China
Socodka Hawlgalka: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Xubnaha Kooxda: Creative Direction: Wen Liu
Design Execution: Weijun Liu