Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga by Wen Liu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
DahabXirmooyin· 2026
Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga
Congtai Huofenzi V10 waa naqshad baakadayn oo loogu talagalay baijiu heer sare ah, waana sii-deynta ugu horreysa ee mawduuca burjiga ku salaysan ee Taxanaha Huofenzi V. Sawirka dhalada wuxuu muujinayaa mas uu soo jiitay udgoonka baijiu-ga Congtai, oo meel fog ka soo socdaalay kuna beddelmay ka dib markii uu cabbay. Masku wuxuu u qalloocaa qaab V ah oo la milmaya astaanta taxanaha. Naqshado molekuyuul iyo khamiir ah, bariis iyo hab-dhismeedyo dhaqameed ayaa lagu dhex daadejiyay jirka maska. Sawirka waxaa dhalada quraaradda ah lagu dhejiyaa hab lagu gubo sawir-dheji (decal firing). Dhaladu waxay cabbirkeedu yahay 105 kor 105 kor 308 milimitir.
The Recognition
About the Abaalmarinta Dahabka ah ee A' Design Award
Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Congtai Huofenzi V10 Baakadaynta Dhalada Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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