Unheardible Astaynta Sumadda Tartanka Muusikada oo uu sameeyey Bloom GmbH Nürnberg

Naqshadda Unheardible Astaynta Sumadda Tartanka Muusikada oo uu sameeyey Bloom GmbH Nürnberg waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXayeysiin· 2026

Unheardible Astaynta Sumadda Tartanka Muusikada

Bloom GmbH Nürnberg uu sameeyay

Macmiilka: D-Bue Wettbewerb

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xayeysiin

21,575

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #173864

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Unheardible Astaynta Sumadda Tartanka Muusikada

D-bue waa nooc gaar ah oo tartan muusik ah: labadii sanoba mar, arday laga soo xushay akadeemiyaadka muusikada Jarmalka waxay soo bandhigaan fikradahooda fanka ee shakhsiyeed iyagoo adeegsanaya taxane riwaayado muusik ah. Bloom wuxuu u sameeyay qorshe isgaarsiineed oo gaar ah qaabkan gaarka ah. Diiradda waxaa la saarayaa farshaxan-dhawaaq firfircoon oo laga abuuray muuqaal dhawaaq 3D ah. Wuxuu bilow ahaan u qaatay dhegta bini'aadamka wuxuuna isku qaabeeyaa hab waafaqsan astaanta dhawaaqa ee loo sameeyay tartanka, taasoo astaan u ah tijaabinta iyo waxa aan hore loo maqal. Erayga cusub ee Unheardible ayaa dhammaystiraya muuqaalka wuxuuna hubinayaa muuqasho iyo aqoonsi.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Unheardible Astaynta Sumadda Tartanka Muusikada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Unheardible Astaynta Sumadda Tartanka Muusikada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Unheardible Astaynta Sumadda Tartanka Muusikada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Cabbirka & Qaabaynta: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Summado: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Tiknoloojiyada Soo Saarka: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Caqabadda Naqshadda: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Dhiirrigelinta: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Muddada Mashruuca: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Socodka Hawlgalka: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Xubnaha Kooxda: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert