Naqshadda Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub oo uu sameeyey Tingwei Chang - Bank Sinopac waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Birta ah ee A' Design Award.
BirXirmooyin· 2026
Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub
Tingwei Chang - Bank Sinopac uu sameeyay
Macmiilka: Bank SinoPac
Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #174319Naqshadeynta
Wax ku saabsan Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub
Qoraalka Buugga: Xarunta hadiyaddan waxay leedahay baakidh sawir leh oo ka kooban laba daasadood oo Biyaha Barwaaqada ah iyo baqshad casaan ah oo moobayl ah oo isku dhafan. Naqshaddu waxay dib u tarjumaysaa hadiyad-bixinta dhaqameed iyada oo loo maraayo sheeko-sawireed muuqaal ah, walxo astaan ah, iyo isdhexgal dijital ah oo isku dhafan. Iyada oo la isku daraya sawirrada Sanadka Cusub ee qadiimiga ah iyo astaamaha isdhexgalka ee casriga ah, mashruucu wuxuu soo bandhigayaa qaybaha jireed iyo kuwa dijital ah labadaba iyagoo ku dhex jira waayo-aragnimo ciid mideysan. Isku darka astaamaha dhaqameed iyo isdhexgalka dijital ah waxay ka tarjumaysaa hab isku xiraya dhaqamada la aasaasay iyo qaababka isgaarsiinta ee maanta jira.
Aqoonsiga
Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award
Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Fountain Of Fortune Hawlaha Aasaasiga ah: Baakidhka Sanadka Cusub waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Cabbirka & Qaabaynta
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Summado
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Tiknoloojiyada Soo Saarka
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Caqabadda Naqshadda
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Cilmi-baadhis
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Dhiirrigelinta
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Muddada Mashruuca
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Socodka Hawlgalka
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Shatiyada
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Xubnaha Kooxda
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Amaanta Sawirrada
- All images by Bank SinoPac.
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