94Hilook Naqshadda Aqoonsiga Shirkadda by Eason Liu and Elvis Ku

94Hilook Naqshadda Aqoonsiga Shirkadda by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2026

94Hilook Naqshadda Aqoonsiga Shirkadda

by Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 94Hilook Naqshadda Aqoonsiga Shirkadda

94HiLook waa nidaam aqoonsi shirkadeed oo loo abuuray dukaan isku-dhafan oo isku daraya supermarket la soo xulay, makhaayad yakiniku iyo baar kafee ah. Astaanta (logo) waxay isku daraysaa geesaha dibiga, dabada kalluunka iyo lambarka 94 si ay u matasho xulashada alaabta ka timaada dhulka iyo badda. Midabbada casaanka iyo madowga waxaa laga waxyoonay farshaxanka lacquerware-ka Jabbaan, iyadoo dahab, buluug iyo cirro fudud ay yihiin midabbo taageero ah. Naqshaddu waxay tixraacaysaa ruuxa farsamada gacanta ee Suuqa Tsukiji ee Tokyo. Xeerar qaabayn oo qaybo-qaybo ah (modular) ayaa aqoonsiga ku dhaqaya calaamadaha, baakadaynta, wejiga dukaanka iyo baraha bulshada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

94Hilook Naqshadda Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. 94Hilook Naqshadda Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. 94Hilook Naqshadda Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensions & Packaging: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Production Technology: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Challenge: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Research: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiration: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Project Duration: The project finished in 2025 in Taiwan.
Operation Flow: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.