Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda by Daniel Klatsidis

Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda by Daniel Klatsidis is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Badeecadda Dhijitaalka Competition Category.

BirBadeecadda Dhijitaalka· 2026

Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda

by Daniel Klatsidis

Abaalmarinta Birta ah ee A' Design Award Winner in Badeecadda Dhijitaalka Category

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The Design

About Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda

Book Text: Hypesociety waa madal dib-u-daabacaad oo ay wado sirdoonka macmalka ah (AI) oo loogu talagalay inay fududayso sida astaamahu u gaaraan dhagaystayaal cusub. Nidaamku wuxuu falanqeeyaa waxyaabaha, wuxuu aqoonsadaa hal-abuurayaasha ku habboon, wuxuuna si toos ah u diyaariyaa dejinta ololaha. Muuqaalka wuxuu soo bandhigaa tallaabo kasta qaab cad oo fudud, taasoo u oggolaanaysa isticmaaleyaasha inay abuuraan oo bilaabaan ololayaal dib-u-daabacaad oo dhawr ilbiriqsi gudahood ah. Naqshaddu waxay diiradda saartaa xawaaraha, la-saadaalinta, iyo sahlaanaanta isticmaalka, iyadoo hab-socod adag u beddelaysa waayo-aragnimo mobile ah oo dabiici ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hypesociety Primary Function: Abka Suuqgeynta Dib-u-daabacaadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hypesociety is an AI powered repost platform designed for fast campaign creation. It helps brands connect with creators in seconds and launch marketing actions with very few steps. The system focuses on reposts as a simple and scalable format. The interface is clean and direct, with automation supporting each part of the workflow. This creates a fast and efficient user experience.
Dimensions & Packaging: Hypesociety is a mobile application built with Flutter. It runs on Android version 14 and later and on iOS version 16 and later. The app is optimized for screens with a minimum size of 1170 by 2532 pixels. The system uses AI modules for matching and automation and supports a wide range of campaign budgets.
Tags: influencer, creator, marketing, AI, repost, UX, UI, campaigns, ads
Production Technology: Hypesociety was built with Flutter for cross platform use on Android and iOS. The backend uses scalable cloud services and AI models to process creator data and content. The system is optimized for fast load times, high reliability, and global usage.
Design Challenge: The main challenge was converting a complex marketing process into a simple automated experience. Multiple user tests were required to remove friction and reduce steps. Technical challenges included improving AI matching, stabilizing performance, and creating a flow that works for users in different countries.
Research: This research focused on simplifying influencer marketing. Interviews and surveys were conducted with more than fifty brands and creators. The insights showed a strong need for faster booking, better clarity, and automation. The result is a product that reduces manual steps and improves the quality and speed of campaigns.
Inspiration: Hypesociety was inspired by the need to improve influencer marketing workflows. Many brands struggled with slow communication, manual processes, and unclear pricing. The goal of this project was to remove friction by using automation and simple design. This resulted in a system that helps users reach audiences faster and more efficiently.
Project Duration: The project started in January 2023 in Dubai. It reached its first public release in June 2025. Work continued through 2025 with design updates, user tests, and technical improvements. The platform was then released globally on the main mobile application stores.
Operation Flow: Users start by connecting their Instagram account and selecting a goal. The system reviews their content and finds suitable creators using AI. The app shows recommended creator matches. Users confirm the budget and launch the campaign with a small number of steps. The flow is designed to be simple, fast, and easy to understand.
Patents: Copyrights belong to Hyped Dmcc 2025. Trademark Hypesociety. Intellectual property protection is officially registered under Hyped DMCC and covers the Hypesociety platform, brand, and design.