Bir Xirmooyin · 2026
Yebuna Baakadaynta Qaxwada
- Abaalmarinta Birta ah ee A' Design Award 2026 in Xirmooyin
- CLIENT: Taresso Artisanal Coffee Roasters
- Estimated Number of Design Views: 5,293
- Verification code FEC30112B6 · Verify this award
Colors
About Yebuna Baakadaynta Qaxwada
Yebuna waa naqshad baakadayn ah oo loogu talagalay noocyo isku dhafan oo qaxwo la duway ah. Aqoonsigu wuxuu ka duulayaa Itoobiya, oo ah meesha qaxwadu ka soo jeedo, iyo erayga Axmaariga ah ee Yebuna. Astaan lagu hareeyay calaamado qawseyn ah ayaa tilmaamaysa safarka qaxwadu ka soo marto asalka ilaa koobka. Farta waaweyn ee toosan ee kor u socota ayaa hagaajisa muuqashada khaanadaha dukaannada, halka midabbada dhalaalaya ee ay dhiirrigeliyeen webiyada, buuraha iyo qorrax-dhaca Afrika ay kala saaraan nooc kasta oo isku dhafan. Qaxwadu waxay ku jirtaa boorsooyin adag oo dib loo xiri karo oo ilaaliya cusaybka. Daabacaad horumarsan ayaa si sax ah u soo saarta midab-isbeddelka iyo dhadhanka midabbada qurxoon.
About the Abaalmarinta Birta ah ee A' Design Award
Yebuna Baakadaynta Qaxwada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Yebuna Baakadaynta Qaxwada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Yebuna Baakadaynta Qaxwada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Dimensions & Packaging
- Width 140mm x Depth 90mm x Height 350mm
- Tags
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Production Technology
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Design Challenge
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Research
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspiration
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Project Duration
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Operation Flow
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Image Credits
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
