Lacag Xirmooyin · 2026
Hellenic Routes Dhalo Khamri oo Dib Loo Isticmaali Karo
- Abaalmarinta Lacagta ah ee A' Design Award 2026 in Xirmooyin
- CLIENT: Elgeka
- Estimated Number of Design Views: 20,647
- Verification code 6D8AB039CB · Verify this award
Colors
About Hellenic Routes Dhalo Khamri oo Dib Loo Isticmaali Karo
Hellenic Routes waa dhalo khamri oo dib loo isticmaali karo oo loo naqshadeeyay xusuus dhaqameed ahaan. Dhalada quraarada ah ee leydiga ah waxay leedahay qaab fidsan oo buug u eg oo fududeeya qabashada iyo kaydinta. Sumadaha waxaa loo qaabeeyay sida shaambadaha boostada waxayna muujinayaan dharka dhaqameed ee gobollada oo la xiriira aagagga khamri-samaynta ee Giriigga. Waraaq tayo sare leh oo leh dhammaystir muuqaal shaqle ah iyo daabacaad faahfaahsan ayaa muujinaya sawirrada dharka dhaqameed iyo qaybaha xariiqda ku wareegsan. Dhaladu waxay le'eg tahay 96 mm ballac, 42 mm dherer gudaha ah iyo 175 mm joog. Qaabkeedu wuxuu ku dhiirrigelinayaa in dib loo isticmaalo sidii shay la ururiyo ama qurxin ahaan.
About the Abaalmarinta Lacagta ah ee A' Design Award
Hellenic Routes Dhalo Khamri oo Dib Loo Isticmaali Karo waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Hellenic Routes Dhalo Khamri oo Dib Loo Isticmaali Karo waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hellenic Routes Dhalo Khamri oo Dib Loo Isticmaali Karo waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
