Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga oo uu sameeyey Wen Liu

Naqshadda Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga oo uu sameeyey Wen Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2026

Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga

Wen Liu uu sameeyay

Macmiilka: Shanxi Dianfan Cultural and Creative Industry Co., Ltd.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

19,668

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #178024

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga

Xiaoyou Cultural Creative Liquor waa dhalo dhoobo ah iyo naqshad baakadayn oo loogu talagalay khamri Shiinees ah. Dhaladu waxay qaabkeeda ka soo qaadatay Xiaoyou, weel khamri oo naxaas ah oo qaabkiisu yahay guumays, kana soo jeeda Boqortooyadii Shang, kaas oo lagu hayo Matxafka Shanxi. Naqshadaha masaska, baalasha iyo masduulaagii Kui waxaa loo fududeeyay khadad nadiif ah. Jidhka dhalada waxaa laga sameeyay dhoobo madow oo aan dhalaalin oo Jingdezhen ah, waxaana lagu qurxiyay dahaar bir dahab ah, halka daboolka iyo qalabka cabbitaanka ay isku daraan dhoobo iyo bir. Daboolka dibadda ee qaabka guumayska leh waxaa gacanta lagu maroojiyaa si loo furo, taas oo ku celinaysa habkii loo isticmaali jiray weelkii asalka ahaa.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Xiaoyou Cultural Creative Liquor Baakadaynta Dhalada Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Xiaoyou Cultural Creative Liquor embodies three millennia of civilization, rejuvenated through contemporary design. The bottle draws inspiration from the bronze artifact Xiaoyou housed in the Shanxi Museum, distilling classic motifs such as serpent patterns, wing patterns, and Kui dragon patterns. While preserving the artifact's essence, the design reinterprets its form with elegant and simplified lines, aligning with modern aesthetics. Crafted from Jingdezhen ceramic, the bottle undergoes meticulous artistry and rigorous testing to ensure both secure liquor storage and transport convenience. This integration allows ancient motifs to merge seamlessly into daily life, continuing the warmth of civilization.
Cabbirka & Qaabaynta: 139mm x 137.5mm x 62.5mm
Summado: Revitalized Heritage, Ancient "Angry Birds", Tangible History, The Cultural Gift, Collector’s Edition
Tiknoloojiyada Soo Saarka: The bottle body is crafted from matte black ceramic, echoing the serene and rustic visual texture of the Xiaoyou vessel. Embellished with metallic gilding, the motifs and details are outlined with a lustrous finish against the subdued ceramic base, enhancing the visual depth and refinement. Components such as the bottle cap and drinking set integrate ceramic with metal materials. The gilding technique not only elevates the recognizability of cultural symbols but also imbues the artifacts with a modern elegance that is both dignified and dynamic. The design pays homage to the historical texture of bronze artifacts through its material essence, while modern craftsmanship ensures practical durability and artistic appeal, achieving an organic fusion of traditional material language and contemporary aesthetics.
Caqabadda Naqshadda: On the historical dimension, it is necessary to strike a balance between the solemnity of the Xiaoyou artifact and the daily functionality of cultural and creative products, avoiding the excessive trivialization or commercialization of cultural symbols. On the social dimension, it is essential to address the widespread market skepticism toward baijiu cultural products as "prioritizing form over substance," emphasizing the depth and sincerity of cultural expression. On the technical dimension, it is crucial to faithfully reproduce the sculptural features of the Xiaoyou artifact while overcoming the challenges of mold development and mass production posed by its intricate form, ensuring that the design language is fully realized in large-scale manufacturing.
Cilmi-baadhis: This project constitutes a research endeavor in cultural and creative product design, focusing on the cross-disciplinary integration of cultural heritage with the spirits industry. Centered on the Shang Dynasty bronze Xiaoyou as its cultural medium, the study aims to develop a Fenjiu cultural product that harmonizes profound cultural depth with vibrant market appeal, achieving the dual objectives of revitalizing cultural artifacts and enhancing brand equity. By systematically examining the historical and cultural significance of the Xiaoyou and drawing insights from successful cultural and creative design practices both domestically and internationally, the project undertakes comprehensive development—from cultural interpretation and conceptual design to tangible product realization. Ultimately, using Fenjiu as a cultural conduit, it seeks to transition the Xiaoyou artifact from museum exhibits into everyday life, thereby advancing the dissemination of Chinese culture while simultaneously elevating brand value and expanding market influence.
Dhiirrigelinta: The bronze artifact Xiaoyou from the Shanxi Museum, celebrated as the most adorable artifact, is an exquisite masterpiece of late Shang Dynasty bronze craftsmanship. The vessel features two owls standing back-to-back. In ancient Chinese, "Xiao" was the collective term for owls, while "You" denotes a type of liquor vessel—thus, "Xiaoyou" literally means an "owl-shaped liquor container." Over three millennia ago, this vessel held strong liquor for ritual offerings to the gods; today, it carries our imagination of history. What has changed from its perception as a "war god" to a "mascot" is not the form of the Xiaoyou, but our perspective in interpreting civilization.
Muddada Mashruuca: Time: March 2023 - October 2025
Location: Taiyuan City, Shanxi Province
Socodka Hawlgalka: The owl-shaped outer lid is designed to be manually twisted open, with its opening mechanism accurately replicating the original structure of the bronze Xiaoyou artifact's lid. By restoring the usage method of this Shang Dynasty liquor vessel, users are invited to physically engage with the ceremonial context of three millennia ago through the act of opening and closing the lid. This interaction evokes vivid associations with the artifact's function and historical setting. The design extends the concept of "bringing cultural relics to life" from visual symbolism to behavioral experience, integrating cultural dissemination into everyday actions and fostering a profound connection that evolves from visual observation to embodied memory.
Xubnaha Kooxda: Design Director: Wen Liu
Design Execution: Zongming Qi
Creative Director: Qing Sun