Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha oo uu sameeyey Huy Nguyen Tran

Naqshadda Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha oo uu sameeyey Huy Nguyen Tran waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXayeysiin· 2026

Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha

Huy Nguyen Tran uu sameeyay

Macmiilka: Huong

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #178292

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha

Huong waa mashruuc ku saabsan sumadeynta iyo naqshadeynta baakadaha oo loogu talagalay sumad casri ah oo Fiyetnaamiis ah oo ku takhasustay foox. Naqshaddu waxay dib u fasirtaa cibaadada awoowayaasha iyada oo loo beddelayo caado dareen-nasasho leh oo loogu talagalay jiilalka da'da yar. Midabadu waxay raacayaan Shanta Curiye, halka qaab-dhismeedka baakaddu uu ka soo jeedo Lixda Iswaafajin iyo guriga dhaqameed ee saddexda qol leh. Xirmadu waxay ka kooban tahay sanduuq weyn oo lix-gees ah, lix sanduuq oo foox oo gudaha ah, laba foox-haye iyo agab daabacan. Bog internet oo la socda oo lagu magacaabo Gap ayaa sii fidiya isla nidaamka muuqaalka ah, isaga oo u oggolaanaya booqdayaasha inay la falgalaan sawirro madow oo awoowayaal ah oo ka sameysan hooskooda gaarka ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Huong Incense Aqoonsiga Sumadda, Naqshadeynta Baakadaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Cabbirka & Qaabaynta: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Summado: Renovative, Original, Respect, Nostalgic, Mythical
Tiknoloojiyada Soo Saarka: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Caqabadda Naqshadda: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Cilmi-baadhis: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Dhiirrigelinta: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Muddada Mashruuca: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Socodka Hawlgalka: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Xubnaha Kooxda: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh