Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets oo uu sameeyey Dheeraj Bangur

Naqshadda Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets oo uu sameeyey Dheeraj Bangur waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2026

Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets

Dheeraj Bangur uu sameeyay

Macmiilka: Brandsthan

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

7,989

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #178726

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets

Book Text: Nidaamka baakadaynta wuxuu gudbiyaa faa'iidooyinka shaqada ee dhirta caafimaadka iyada oo loo marayo kala sarrayn qoraal cad iyo dejin macluumaad qaabaysan. Saddexda nooc waxaa lagu kala saaraa isticmaal midab la xakameeyay, is-waafajin shabag joogto ah, iyo astaamo kooban oo aqoonsi degdeg ah loo isticmaalo. Sawirrada dhirta ee qadiimiga ah waxay tixraacaan aqoonta dhaqameed ee dhirta caafimaadka, halka dhisme fudud ay ilaaliyaan la-akhrinta goobaha iibka. Faahfaahin xakaman ayaa taageeraysa cadeynta iyo joogtaynta. Naqshaddu waxay dheelitirtaa tixraacyada dhaqanka iyo qaab-dhismeed casri ah, iyada oo la hubinayo la-akhrinta iyo kala-saarnaanta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Wellkaya Primary Function: Buskudka Dhirta Caafimaadka ee Millets si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Cabbirka & Qaabaynta: 174 mm x 60 mm x 198 mm
Summado: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Tiknoloojiyada Soo Saarka: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Caqabadda Naqshadda: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Cilmi-baadhis: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Dhiirrigelinta: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Muddada Mashruuca: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Socodka Hawlgalka: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.