Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga by Atlante Srl

Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga by Atlante Srl is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2026

Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga

by Atlante Srl

Client: Atlante Srl

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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Colors

The Design

About Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga

Book Text: Vitto waa astaan cunto oo Talyaani ah oo loo sameeyay suuqa Ingiriiska iyada oo leh hab muuqaal casri ah. Naqshaddu si ula kac ah ayey uga tagtaa qaababka miyiga iyo dhaqanka caadiga ah ee ku badan astaamaha cuntada Talyaaniga. Taa beddelkeeda, waxay isticmaashaa midabyo dhalaalaya, sawiro la fududeeyay iyo far cad si ay u muujiso tamar, ciyaar iyo diirimaad shucuureed, iyada oo abuuraysa aqoonsi casri ah oo la heli karo oo loo isticmaalo maalin walba.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Vitto Primary Function: Aqoonsiga Astaanta Ganacsiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Tags: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Design Challenge: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Research: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiration: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Project Duration: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operation Flow: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patents: Trademark 2023 Atlante Srl