ABA Typographic Posters Olole Xayeysiis oo uu sameeyey Paul Robb

Naqshadda ABA Typographic Posters Olole Xayeysiis oo uu sameeyey Paul Robb waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2026

ABA Typographic Posters Olole Xayeysiis

Paul Robb uu sameeyay

Macmiilka: S6 Foundry

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

51,317

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #179734

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan ABA Typographic Posters Olole Xayeysiis

ABA Typographic Posters waa olole xayeysiis oo loo abuuray jaamacad farshaxan. Boostarro far-qoraal ah oo cabbir weyn ayaa la daabacaa oo lagu rakibaa meelaha dadweynaha ee magaalada, halkaas oo qaabab dhis ah oo geesinimo leh iyo nidaamyo midab ah ay soo jiitaan indhaha dadka. Boostar kastaa wuxuu u shaqeeyaa sidii calaamad loogu talagalay waxyaabaha xaqiiqada la kordhiyay (augmented reality), kuwaas oo daawadayaashu gaadhaan iyagoo ku sawiraya sawirka daabacan taleefan casri ah. Lakabka xaqiiqada la kordhiyay wuxuu ku daraa waxyaabo firfircoon oo wada-shaqayn leh oo kordhiya fariinta daabacan. Ololuhu wuxuu ardayda mustaqbalka ah u soo bandhigaa waxbarashada farshaxanka si toos ah oo ka-qaybgal leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

ABA Typographic Posters Olole Xayeysiis waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. ABA Typographic Posters Olole Xayeysiis waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. ABA Typographic Posters Olole Xayeysiis waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Cabbirka & Qaabaynta: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Summado: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Tiknoloojiyada Soo Saarka: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Caqabadda Naqshadda: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Cilmi-baadhis: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Dhiirrigelinta: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Muddada Mashruuca: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Socodka Hawlgalka: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Xubnaha Kooxda: Paul Robb, Moria Bartoloni, Tommaso Paganini
Amaanta Sawirrada: Paul Henry Robb