Zona Primary Function: Astaynta iyo Baakaynta oo uu sameeyey Cansu Dagbagli Ferreira

Naqshadda Zona Primary Function: Astaynta iyo Baakaynta oo uu sameeyey Cansu Dagbagli Ferreira waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXayeysiin· 2026

Zona Primary Function: Astaynta iyo Baakaynta

Cansu Dagbagli Ferreira uu sameeyay

Macmiilka: Cansu Ferreira

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xayeysiin

17,574

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181114

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Zona Primary Function: Astaynta iyo Baakaynta

Book Text: Zona waa seltzer-ka adag ee ugu horreeya Angola, oo isku xidha hidaha deegaanka iyo qaab-dhismeed casri ah, oo leh astaan calaamadeed ay dhiirrigelisay ilaha Huambo iyo Webiga Okavango. Naqshaddu waxay diiradda saaraan jaaniska casriga ah, geesinimo leh oo isticmaala midabbada midhaha midabkala-leh iyo astaamaha joomeetari ah si ay u soo jiidato xiisaha. Logo-type gaar ah ayaa ku jira biyo-burqasho qarsoon, oo astaynaya nuxurka nolosha iyo socodka webiyada. Iyadoo la isku darayo midabbo dhalaalaya iyo qaab-dhismeed nadiif ah oo caddaan ku salaysan, Zona waxay bixisaa khibrad muuqaal ah oo cusub, kor u qaadaysa oo u dabbaaldegaysa asalkeeda iyada oo loo eegayo muraayad da' yar oo naqshad horumarsan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Zona Primary Function: Astaynta iyo Baakaynta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Zona Primary Function: Astaynta iyo Baakaynta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zona Primary Function: Astaynta iyo Baakaynta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Cabbirka & Qaabaynta: Aluminium 330 ml drink cans
Summado: drink, alcohol, colorful, cocktail, angola, fruits
Tiknoloojiyada Soo Saarka: Design printed directly on the cans with Pantone system inks.
Caqabadda Naqshadda: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Cilmi-baadhis: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Dhiirrigelinta: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Muddada Mashruuca: 6 months, Angola, USA and France
Socodka Hawlgalka: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.