Naxaas Garaafig · 2026
Roofarm Rebranding Hawlaha Aasaasiga ah: Aqoonsiga Astaanta
by Naoki Eguchi and Taiki Yamada
- Abaalmarinta Naxaasta ah ee A' Design Award 2026 in Garaafig
- CLIENT: RooFarm Inc.
- Estimated Number of Design Views: 7,891
- Verification code 4678130601 · Verify this award
Colors
About Roofarm Rebranding Hawlaha Aasaasiga ah: Aqoonsiga Astaanta
Qoraalka Buugga: Mashruucaan waa hindise dib-u-astaameed oo la socda ballaarinta ganacsiga Roofarm. Shirkaddu waxay ka soo koreysay beeraha saqafyada magaalada, hadhowna waxay u ballaarineysaa beero baadiye oo baaxad weyn oo la socda hawlaheeda magaalada. Marxaladdan, aragtida shirkadda dib ayaa loo qeexay sida Dib-u-hindisidda Beeraha si loo sii wado Sahayda Cuntada Adduunka. Aragtidaan waxaa loo turjumay aqoonsi ay dhiirri-gelisay wareega korontada oo muujinaya beeraha sida kaabayaal. Aqoonsigu wuxuu leeyahay laba qaab oo isku xiran oo astaan u ah xiriirka ka dhexeeya nidaamyada magaalada iyo baadiyaha.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Roofarm Rebranding Hawlaha Aasaasiga ah: Aqoonsiga Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Roofarm Rebranding Hawlaha Aasaasiga ah: Aqoonsiga Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Roofarm Rebranding Hawlaha Aasaasiga ah: Aqoonsiga Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Dimensions & Packaging
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tags
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Production Technology
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Design Challenge
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Research
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Inspiration
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Project Duration
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Operation Flow
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Image Credits
- Naoki Eguchi / Taiki Yamada
