Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda oo uu sameeyey Zhou Jingkuan

Naqshadda Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda oo uu sameeyey Zhou Jingkuan waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2026

Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda

Zhou Jingkuan uu sameeyay

Macmiilka: Dong'e E Jiao

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

17,093

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181701

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda

Tao Hua Ji waa naqshad baakadayn ah oo sanduuq hadiyadeed loogu talagalay cunto fudud oo caawisa nafaqaynta maqaarka, laguna talagalay haweenka. Ubax khudaar (peach blossom) casaan ah oo saddex-geesood ah oo furmaya ayaa u adeega qaybta muuqaalka ugu weyn, taasoo ka tarjumaysa magaca sumadda iyo hantida muuqaalka ee sumadda. Dahaarka dahabka ah iyo daabacaadda sare u taagan ayaa siinaya caleemaha ubaxa muuqaal lakab-lakab ah oo ka muuqda meel fog marka la eego khaanadaha dukaannada ee buuxa. Gacan-qabsi ayaa fududeynaysa in la qaado, sidaas darteed sanduuqu wuxuu ku habboon yahay hadiyad bixinta. Gudaha, lakab PET ah oo hufan ayaa lagu daabacay xardho iyo sifooyinka muhiimka ah ee alaabta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tao Hua Ji Baakadaynta Sanduuqa Hadiyadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Cabbirka & Qaabaynta: 430*100*255mm
Summado: TAO HUA JI
Tiknoloojiyada Soo Saarka: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Caqabadda Naqshadda: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Cilmi-baadhis: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Dhiirrigelinta: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Muddada Mashruuca: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Socodka Hawlgalka: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Shatiyada: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Xubnaha Kooxda: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Amaanta Sawirrada: Zhou Jingkuan（Creator）