Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda by Liying Wang

Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda by Liying Wang is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2026

Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda

by Liying Wang

Client: Liying Wang

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda

Qoraalka Buugga: Aqoonsiga shirkadda ee Bitter plus Sweet wuxuu dib u soo qaabeeyaa quruxda kafeega gacanta la sameeyay iyadoo la adeegsanayo calaamad laba-akhris ah oo xarfaha ka koobantahay. Iyadoo laga soo qaatay laba-geesnimada kafeega, oo isku dheelitiraysa xoogga iyo jilcaanta, naqshaddu waxay isku daraysaa qalbi joomatari ah iyo xarfaha hore ee astaanta. Xarafka B ee dhismaha leh wuxuu tilmaamayaa xamashka dhadhanka qadhaadhka leh, halka S uu gudbiyo macaan. Iyadoo lagu dhisay shabag xisaabeed adag, astaanta la kabi karo waxay isticmaashaa midab dabiici ah oo ah Espresso Brown iyo Sage Green. Habkani wuxuu rogaya sawirrada warshadaha ee caadiga ah, isaga oo macaamiisha ku qabsanaya sheeko muuqaal ah oo qarsoon oo abaal-marin leh.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Bitter Plus Sweet Shaqada Aasaasiga ah: Aqoonsiga Shirkadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensions & Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tags: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Production Technology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Design Challenge: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Research: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspiration: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Project Duration: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operation Flow: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Image Credits: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.