Naxaas Xirmooyin · 2026
Fortune Express Baakadaha Baijiu
by Yao Wu
- Abaalmarinta Naxaasta ah ee A' Design Award 2026 in Xirmooyin
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Baakadaha Baijiu
Fortune Express waa naqshad baakad oo loogu talagalay baijiu. Sanduuqa saqafka gable-ka ah wuxuu cabbirkiisu yahay 280 kor u dhaafi 150 kor u dhaafi 230 milimitir, waxaana laga furaa xagga hoose. Kor u qaadista xaanshi kasta oo gudaha ah waxay muujinaysaa shan dhalo, dhalo kastana waxay muujinaysaa Ilaah Hodannimo oo kala duwan oo leh midab ka mid ah midabada Shanta Curiye. Dhalooyinka hoostooda waxaa yaalla shan sanduuq indho-tiran oo jilicsan oo la jeexo si loo soo bandhigo taallooyin yaryar oo qaab farshaxan ah leh. Sanduuqa dibadda waxaa lagu dhammaystiray daabacaad foil ah, calaamadahana waxaa lagu daabacay hab dhijitaal ah. Boombalooyinka jilicsan waxaa laga sameeyay fiilo booliyester jilicsan oo leh faahfaahin dhar-tolan.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Fortune Express Baakadaha Baijiu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Fortune Express Baakadaha Baijiu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Fortune Express Baakadaha Baijiu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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