TECO Endorser Ololaha Xayeysiinta oo uu sameeyey Fundesign.tv

Naqshadda TECO Endorser Ololaha Xayeysiinta oo uu sameeyey Fundesign.tv waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXayeysiin· 2026

TECO Endorser Ololaha Xayeysiinta

Fundesign.tv uu sameeyay

Macmiilka: Teco

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #182343

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan TECO Endorser Ololaha Xayeysiinta

TECO Endorser waa olole xayeysiin ah oo loo sameeyay astaan qalabka guriga oo Taiwanese ah. Ololahani wuxuu soo bandhigayaa ciyaaryahanka baseball-ka Chen Chieh-hsien, oo loo yaqaan Captain Taiwan, isagoo ah safiirka astaanta. Sawir-qaadista ganacsi ee heerka sare ah waxay isku daraysaa iftiiminta ciyaaraha iyo quruxda qalabka guriga. Wixii la soo saaray waxaa ka mid ah laba xayeysiis telefishan, afar muuqaal oo gaagaaban oo loogu talagalay baraha bulshada iyo in ka badan 500 sawir oo asal ah oo tayo sare leh, oo loo habeeyay qaababka daabacaadda iyo dhijitaalka ah. Ujeeddadu waa in la isku xiro dhaxalka astaanta iyo dhagaystayaasha da'da yar.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

TECO Endorser Ololaha Xayeysiinta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. TECO Endorser Ololaha Xayeysiinta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. TECO Endorser Ololaha Xayeysiinta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This campaign marks the historic inaugural endorsement for Teco, a legacy Taiwanese appliance leader, featuring icon Chen Chieh-hsien. By leveraging Chen’s persona as Captain Taiwan, the design synthesizes Teco’s authority with national unity. Unlike standard ads, this strategy positions the brand as the embodiment of Taiwanese resilience. It bridges generations, aligning reliability with our national sport’s determination, cementing Teco’s identity as the definitive indigenous champion.
Cabbirka & Qaabaynta: As a non-physical multimedia campaign, the technical deliverables encompass 2 broadcast-quality TV commercials and 4 short videos optimized for social media algorithms. The visual production scale includes over 500 high-resolution master images. These graphical assets were technically adapted across various aspect ratios and color profiles, CMYK for print/POSM, RGB for digital web, to ensure seamless cross-platform integration and strictly consistent brand identity.
Summado: Teco, Taiwan, Baseball, Home Appliances, Brand Ambassador, Commercial Production, Visual Communication Design
Tiknoloojiyada Soo Saarka: They utilized brand archetyping and semiotic analysis to decode Teco’s legacy and Chen's Captain Taiwan persona. The creative methodology centered on cultural anchoring, transforming abstract national resilience into a concrete visual rhetoric. Their key visual synthesis involved high-end commercial photography, integrating dynamic sports lighting with sleek home appliance aesthetics. This overarching narrative was systematically adapted into an omnichannel matrix.
Caqabadda Naqshadda: The core challenge was uniting two demographics: Teco’s traditional 35 to 60 family base and a 28 to 34 trend-conscious generation. Internally, we had to overcome the brand's aging historical perception. Externally, we leveraged Captain Taiwan Chen Chieh-hsien's immense social influence. The obstacle was translating his Taiwan Value—resilience and national unity—into a cohesive narrative that modernizes Teco’s image without alienating its loyal users, merging legacy with modern appeal.
Cilmi-baadhis: Qualitative trend analysis via social listening was utilized to modernize Teco. Results showed Taiwan's historic Premier12 victory made MVP Captain Chen a symbol of resilience. The key insight revealed his "Taiwan Value" perfectly aligns with Teco. Ultimately, this endorsement bridged generational gaps, rejuvenated Teco's legacy image, and set a new standard for sports marketing.
Dhiirrigelinta: The inspiration stems from Taiwan’s profound cultural unity during national baseball tournaments. Our research indicated that modernizing a legacy brand like Teco required emotional resonance, not just technical promotion. We sought a figure embodying resilience and leadership. Motivated by this, we selected Captain Taiwan, Chen Chieh-hsien. His unwavering dedication perfectly mirrors Teco’s heritage of durable engineering and its enduring status as the domestic market leader.
Muddada Mashruuca: The project started in February 2025 and finished in January 2026 in Taiwan.
Socodka Hawlgalka: They executed a three-tier omni-channel strategy. Air operations used TVCs and social platforms to capture the younger, trend-focused demographic. Ground operations revitalized physical retail with immersive in-store materials, directly interacting with traditional family buyers. This culminated in a major ambassador event uniting dealers and VIPs. This seamless online-to-offline loop transforms passive viewing into active engagement, maximizing cross-generational market penetration.
Xubnaha Kooxda: GM: Carrie Chang
CD: SK Chen
Designer: Simon Wang
Photographer: Kidensha
Video: Hank Su
CG: Oliver Zhu