Naxaas Garaafig · 2026
Taoxichuan Sawir Gacmeed ah oo Duub ah
by Yao Wu
- Abaalmarinta Naxaasta ah ee A' Design Award 2026 in Garaafig
- CLIENT: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
- Estimated Number of Design Views: 8,311
- Verification code E2083C45CD · Verify this award
Colors
About Taoxichuan Sawir Gacmeed ah oo Duub ah
Taoxichuan waa sawir gacmeed duub ah oo loo sameeyay degmo dhaqameed dhoobo-shaqeed oo ku taal magaalada Jingdezhen. Sawirku wuxuu soo bandhigayaa 600 sano oo taariikhda dheryaha dhoobada ah (porcelain) iyo horumarka degmada, isagoo ku dhex jira hal qaab-dhismeed oo isku xiran. Qaab rinji fidsan iyo midabyo dhalaalaya ayaa lagu dhisay kayn khayaali ah oo dhoobo ah, kaas oo isku darsamaan dhir, dheryo dhoobo ah iyo tirooyin dad ah. Saddex jilayaal asal ah, kuwaas oo ah Ilaaha Foornada, Ilaaha Khamriga iyo Ilaaha Badda, ayaa ka muuqda waddada dhererkeeda. Farshaxanka vector-ka ah waa lakab-lakab si loo awoodo in si dabacsan loo gooyo, waxaana lagu diyaariyey labada nidaam ee CMYK iyo RGB. Duubkani wuxuu sidoo kale u shaqeeyaa sida khariidad sheeko-xariireed ah oo hagta booqdayaasha.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Taoxichuan Sawir Gacmeed ah oo Duub ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Taoxichuan Sawir Gacmeed ah oo Duub ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Taoxichuan Sawir Gacmeed ah oo Duub ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
- Dimensions & Packaging
- Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
- Tags
- Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
- Production Technology
- The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
- Design Challenge
- It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
- Research
- Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
- Inspiration
- This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
- Project Duration
- The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
- Operation Flow
- The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
- Patents
- /
- Image Credits
- /
