Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada by Sang Ryu

Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada by Sang Ryu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2026

Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada

by Sang Ryu

Client: UNMUTED: Designers for Humanity

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada

Qoraalka Buugga: Taxanaha Shinnida ayaa soo bandhigaya shinnida sida tusaale u ah kobaca nolosha, iyagoo iftiiminaya sifooyinkooda muhiimka ah ee lagu joogteeyo nidaamyada deegaanka si loogu doodo ilaalinta. Qayb kasta oo ka mid ah taxanahan saddexda qaybood ka kooban ayaa muujinaya astaamaha muhiimka ah ee shinnida shaqaalaha ah iyada oo loo marayo poleneyska, dhisidda deegaanka, iyo wanaagga wadajirka ah. Taxanaha waxaa loogu talagalay in la soo bandhigo goobaha banaanka ah si loo gaaro dadka safarka ku jira meelo dhiirigelinaya ka qaybgalka fekerka leh. Ugu dambeyntii, waxay ujeeddadeedu tahay in la casuumo ka fiirsashada isku-tiirsanaanta aadanaha ee gudaha nidaamyada deegaanka iyada oo dib loo qiyaasayo dunida isbeddelaysa.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Bee Hawlaha Aasaasiga ah: Taxanaha Boosterada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bee? poster series was designed in response to the call for submissions for UNMUTED: Designers for Humanity, presented by Graphis, in the Climate and Environment category. The three-part series promotes bee conservation as a first step toward environmental stewardship. Bees were chosen as a topic because they are indicator species that are often overlooked despite their drastic decline due to environmental crises and their vital role in maintaining ecosystems.
Dimensions & Packaging: 609 x 914 mm
Tags: UNMUTED, Climate, Environment, Bee, Poster, Sang Ryu
Production Technology: Each poster features copy-driven and call-to-action lines that prompt reflection on the significance of bees as living beings. A series of graphic icons serves as visual cues, allowing viewers to infer the defining attributes of a worker bee: (a) labor through pollination, (b) artistry in habitat building, and (c) allegiance to collective well-being. In execution, Adobe Fonts was used for typographic refinement, while Adobe Firefly was used for image generation.
Design Challenge: How can design invite people to support human coexistence within ecosystems? How can design promote empathy for bee conservation to raise broader environmental awareness?
Research: The Bee? poster series presents bees as an example of the evolution of life, highlighting their defining attributes in sustaining ecosystems to advocate for conservation. Each poster in the three-part series personifies a worker bee's key traits through pollination, habitat building, and collective well-being. The series is intended for outdoor display to reach commuters in contexts that encourage thoughtful engagement. Ultimately, it aims to invite reflection on human interdependence within ecosystems in reimagining a changing world.
Inspiration: The design brief outlined the climate crisis and sustainability challenges as guiding themes for communicating change through poster or motion design. In response, the design objective aims to reinforce awareness of human coexistence within ecosystems, particularly with bees, as an actionable step toward supporting nature. The poster series presents bees as an example of the evolution of life, highlighting their commitment, craftsmanship, and dedication as lessons to learn from.
Project Duration: UNMUTED: Designers for Humanity closed for submissions in February 2026. The poster series was developed from December 2025 to January 2026.
Operation Flow: The posters are meant for display in high-traffic areas. Locations are scouted to include parks and gardens where bees are commonly found, as well as urban and transit areas where pollution and exhaust fumes are prevalent. The visual language helps communicate the message both playfully and quickly, designed to draw the attention of commuters in motion, whether wary or indifferent.