Naxaas Xirmooyin · 2015
Lithuanian Vodka Gold Naqshadeynta Baakada Fodka
- Abaalmarinta Naxaasta ah ee A' Design Award 2015 in Xirmooyin
- CLIENT: Stumbras
- Estimated Number of Design Views: 23,852
- Verification code A55CCDFFD1 · Verify this award
Colors
About Lithuanian Vodka Gold Naqshadeynta Baakada Fodka
Daahirnimada iyo caddayntu waa astaamaha ugu muhiimsan ee muujinaya tayada fodka. Waxay ahayd in la xoogeeyo marka la dib-u-astaameynayo Lithuanian Vodka Gold - hogaamiyaha suuqa fodka ee Lithuania. Isla mar ahaantaana waxaa la soo bandhigay astaamaha aqoonsiga qaranka - magaca Lithuanian Vodka laftiisu wuxuu u baahanyahay doorashadan. Dhaqamaha asalka ah ee qowmiga waxaa loo beddelay qaab casri ah oo nadiif ah. Markii culeyska calaamadda hore la burburiyay si loo abuuro qurxin fudud oo daloolsan, dahabku wuxuu bilaabay inuu ka iftiimaado qaab aad u qurux badan.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Lithuanian Vodka Gold Naqshadeynta Baakada Fodka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lithuanian Vodka Gold Naqshadeynta Baakada Fodka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lithuanian Vodka Gold Naqshadeynta Baakada Fodka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Image Credits
- Edgaras Marozas
