SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store) by Prism Design is a highly esteemed winner of the very prestigious 2017 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2017

SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store)

by Prism Design

Client: Prism Design

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store)

SugarLady waa qaab-dhismeedka gudaha dukaan ku-meel-gaar ah (pop-up store) oo loo sameeyay astaan dharka haweenka ee ku yaal Shanghai, Shiinaha. Qiiqa sonkorta ayaa loo isticmaalay mawduuca ugu weyn, isagoo ku xidhaya naqshadda gudaha magaca sumcadda ganacsiga. Unug kasta oo bandhig ah waxaa laga dhisay qaab bir ah oo dahaadhan warqad naaylooni oo warshadeed ah. Loox-yaal LED ah oo cabbirkoodu yahay 600 illaa 600 millimitir ayaa gudaha ka iftiimiya unugyada, taasoo sababta ah in mid kasta si nabdoon u dhalaalo. Unugyadu waa kuwo fudud oo khafiif ah, taas oo suurtagelinaysa in la isu geeyo, la wareejiyo, oo qaabab kala duwan loo dib-u-habeeyo. Wadarta bal'aadda guud waa 6 mitir oo dhinac ah iyo 10 mitir oo kale, waxaana ku dhex jira qol lagu isku daydo dharka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store) waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store) waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. SugarLady Ladies Brand Pop-up Store Naqshadaynta Gudaha Dukaanka Ku-meel-gaarka ah (Popup Store) waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI