Alita Naqshadda Dhalo iyo Calaamadaha by Studija Creata

Alita Naqshadda Dhalo iyo Calaamadaha by Studija Creata is a highly esteemed winner of the very prestigious 2017 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2017

Alita Naqshadda Dhalo iyo Calaamadaha

by Studija Creata

Client: Mv Group

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Alita Naqshadda Dhalo iyo Calaamadaha

Ujeedka ugu weyn ee dib-u-naqshadayntu waa in la kordhiyo guud ahaan aqoonsiga summadda iyo in la muujiyo sifooyinka kala duwan sida hababka soo-saarka dhaqameed, walxaha asalka ah iyo tayada. Dib-u-summadeynta dhammaystiran ee ALITA waxaa ka mid ah dhalo cusub, astaamo la cusboonaysiiyay, qoraal-yar, gamboosha iyo naqshadda calaamadaha. Badeecadahu hadda waxay leeyihiin walxo badan oo gaar u ah qaybta khamriga dhalaasha iyo shambeynka oo ay la socoto soo-bandhigida taabasho dhaqameed oo fudud iyo xoogsi joogto ah laakiin inta badan wali ay haystaan dareen casri ah oo fudud.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Alita Naqshadda Dhalo iyo Calaamadaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Alita Naqshadda Dhalo iyo Calaamadaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Alita Naqshadda Dhalo iyo Calaamadaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas