DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
NaxaasGaraafig· 2017
DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku
Client: Ferrariodesign
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category
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- Verified Award Winner
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The Design
About DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku
DuePiùTre waa bistrot yar oo bixiya Ma aha oo kaliya Hamburgers, laakiin sidoo kale baastada iyo biirka digaaga, dhamaantood dib loo booqday alaab Talyaani oo cusub oo dhab ah. Bulldog ayaa la doortay sababtoo ah intii lagu jiray dagaalkii koowaad ee aduunka waxay ahayd mascot ee ciidamada badda ee Maraykanka, iyo sababtoo ah waa eyga xayawaanka ee mid ka mid ah la-hawlgalayaasha bistrot. Si loo magdhabo magaca meesha la ikhtiraacay, nashqada waxa ka mid ah koofiyadda cunto kariyaha ee bulldog iyo lacag bixin isku dayaysa in ay gudbiso fikradda aasaaska bixinta cuntada si toos ah.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. DuePiùTre – Più Che Hamburger Aqoonsiga Muuqaalku si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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