Mrs T Naqshadeynta Shirkadeed by Julia Hell

Mrs T Naqshadeynta Shirkadeed by Julia Hell is a highly esteemed winner of the very prestigious 2018 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2018

Mrs T Naqshadeynta Shirkadeed

by Julia Hell

Client: Mrs T

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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Liiska Sugitaanka Ku Biir Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mrs T Naqshadeynta Shirkadeed

Mrs T waa naqshad shirkadeed loogu talagalay warshad wax soo saarta cuntooyin tayo sare leh, kaas oo isticmaala shaaha sida walxo lagu daro rootiyada la dubo iyo macmacaanka. Aqoonsiga muuqaalka wuxuu leeyahay muuqaal nadiif ah oo qurux badan, oo inta badan xirmooyinku yihiin cad, taas oo lagu taageerayo saddex midab oo shirkadeed. Astaanta (logo-ga) waxay u shaqeysaa sidii sawir-xiran oo calaamadeeya alaab kasta oo lagu sameeyo warshadda, waxaana lagu daabacaa daahfur dahab ah oo kulul kaadhadhka ganacsiga. Farsamada far-qoraalka la doortay waxay soo xasuusinaysaa summado gacanta lagu qoray, taasoo carrabka ku hayn karta dabeecadda gacanta lagu sameeyay ee alaabta. Boorsooyinka iyo qasacadaha muraayadda ah waa la xidhaa oo dibedda lagu calaamadeeyaa si loo ilaaliyo cuntada gudaha ku jirta.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Mrs T Naqshadeynta Shirkadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Mrs T Naqshadeynta Shirkadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Mrs T Naqshadeynta Shirkadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017