Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada by Fanny De Bray

Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada

by Fanny De Bray

Client: APPETISI by Granarolo

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada

Qoraalka Buugga: Appetisi waa naqshad xirmo oo loogu talagalay xarrago farmaajo oo hore loo googooyay. Xarrangadan waxaa ka mid ah farmaajo googo'an oo qaab jeexjeexan, farmaajo la xoqay, iyo qaybo mozzarella ah. Xirmo kastaa waxaa laga sameeyay caag, waxayna leedahay daaqad dhalaalaysa, taasoo suurtagelinaysa in farmaajada gudaha ku jirta si toos ah loo arko. Sawirada la daabacay waxay xirmo kasta siiyaan dabeecad gaar ah, waxayna si cad u muujiyaan sida farmaajo kastaa loo isticmaalo. Magaca Appetisi wuxuu isku daraa saddex fikradood: xiisaha cuntada, atac yar, iyo isticmaal wax ku ool ah. Naqshadan waxay farmaajada u soo bandhigaysaa sidii nasin degdeg ah oo fudud, xirmooyinkuna waxaa laga iibiyaa dukaamada waaweyn ee Yurub.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Appetisi Shaqada Ugu Muhiimsan: Xirmada Farmaajada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray