All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta by Walmir Luz

All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2019

All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta

by Walmir Luz

Client: All Mies

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

19,975
Verified Award Winner
Verify Award Status for #76499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta

Qoraalka Buugga: All Mies waa naqshad xirmo oo loogu talagalay saacadaha gacanta. Sanduuqu waxaa laga dhisay dhowr lakab oo kaadhka adag ah, oo bartiisa dhexe leh godka saacadda oo saacaddu ku fadhiisato. Xarig rubber ah oo khafiif ah ayaa ku dhex jira godadka yaryar, kaasoo isku haya lakabyada. Daboolka dibadda ah ayaa dabooshaya qalabka dhexe waxaana lagu qoray astaanta shirkadda (brand identity). Daboolka waxaa loo saari karaa mid la siibo ama laga furo taab dambe. Marka xarigga rubberka ah la saaro, lakabyadu way kala fogaadaan waxayna soo bandhigaan saacadda. Qaabka lakabaysan waxaa uu ka dhashay muunadaha juqraafiga dhulka (topographic models) ee loo isticmaalo samaynta muunadaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. All Mies Packaging Shaqada Koowaad: Xirmada Saacadaha Gacanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC