Logotype SETMA Astaanta by Mateus Matos Montenegro

Logotype SETMA Astaanta by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2019

Logotype SETMA Astaanta

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Adeegyada Sahamin Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Astaanta

SeTMA, Dalxiiska Magaalada iyo Xoghaynta Deegaanka ee Jijoca de Jericoacoara, sumadu waxay metelaysaa muuqaalka guud ee magaalada iyo waxyaabaha la yaabka leh ee magaalada, laga bilaabo buluuga loo yaqaan 'Blue Lagoon', 'Serrote', 'Pierced Stone', 'Badda' iyo 'Sunset' ee qoraxda Dunida. Nashqadeeyaha wuxuu mideeyey dhamaan walxahan qaab qaab wadajira ah iyadoo la adeegsanayo walxaha mooryaanta sine ah, ee matalaya inta jeer, isku dheelitirka iyo isbarbardhiga quruxda dabiiciga ah iyo waaya aragnimada magaaladu bixiso, oo loo arko inay qurxoon yihiin deganeyaasheeda iyo booqdayaasha badan ee adduunka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Logotype SETMA Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Logotype SETMA Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Logotype SETMA Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro