Menogga Naqshadeynta Sumadda (Branding Design) oo uu sameeyey 1983Asia

Naqshadda Menogga Naqshadeynta Sumadda (Branding Design) oo uu sameeyey 1983Asia waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Menogga Naqshadeynta Sumadda (Branding Design)

1983Asia uu sameeyay

Macmiilka: 1983Asia

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #86957

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Menogga Naqshadeynta Sumadda (Branding Design)

Menogga waa naqshad sumad oo ku salaysan dhaqanka laadka Zhuang ee Shiinaha. Dhaqanka Zhuang wuxuu haystaa sheeko-xariir sheegaysa in dadku ka dhasho ubaxyada, oo ilaahadda Menogga weli maanta la sharfo. Aqoonsiga sumaddu wuxuu muujinayaa ruuxa dumarka, roonaanta iyo dulqaadka ku jira sheekadan. Sawirrada dharka dhaqameed ee Zhuang waxaa la iskaneeyay (scanned) oo dib loogu sawiray iyadoo la adeegsanayo software-ka naqshadeynta dhijitaalka ah, si loo abuuro nidaam muuqaal casri ah. Aqoonsiga waxaa lagu dabaqay dharka, xirmooyinka (packaging) iyo dallaalayaasha (umbrellas), iyadoo la adeegsanayo farsamada shaabadaynta kulul (hot stamping), tolista dumarka (embroidery) iyo daboolka fiibarka (flocking). Ujeeddadu waa in dhaqanka Guangxi lagu wadaago dhagayste ballaaran.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Menogga Naqshadeynta Sumadda (Branding Design) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Menogga Naqshadeynta Sumadda (Branding Design) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Menogga Naqshadeynta Sumadda (Branding Design) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Cabbirka & Qaabaynta: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Summado: Package design, branding design, traditional culture, Asian design
Tiknoloojiyada Soo Saarka: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Caqabadda Naqshadda: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Cilmi-baadhis: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Dhiirrigelinta: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Muddada Mashruuca: this project finished in March 2018 in Guangxi China
Socodka Hawlgalka: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Shatiyada: 1983ASIA
Xubnaha Kooxda: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Amaanta Sawirrada: 1983ASIA