Meat n Beer Nashqadeynta Astaanta by Mateus Matos Montenegro

Meat n Beer Nashqadeynta Astaanta by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Meat n Beer Nashqadeynta Astaanta

by Mateus Matos Montenegro

Client: Meat n Beer

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

Verify Award Status for #87395

Adeegyada Sahamin Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Nashqadeynta Astaanta

Hilibka n Beer waxaa loo tixgeliyaa inay tahay dukaan calan oo lagu iibiyo hilibka qaaliga ah iyo gadhka. Dhiirrigelinta astaanta ayaa ka timid midaynta labadii alaab ee calanka. Laga soo bilaabo madax dhaqameedka lo'da ee geeska geesaha leh, ayaa loo beddelay qaab muuqaal leh oo ku yaal xargaha xargaha xargaha casriga ah ee casriga ah, la falgalaya cunsuriga kale ee dhaqanka, dhalada biirka. Midowgu wuxuu ku jiraa jawi togan iyo mid taban, si isdaba joog ah oo qumman ayuu u taagan yahay hal calaamad oo ay qoraalka iyo sawirku hal sawir u samaystaan. Buug-yaraha qoraalku wuxuu ciyaaraa oo ku daraa qaab farshaxanimo jir ah oo loo yaqaan 'Font' wexey kuxirtaa qoraallo casri ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Meat n Beer Nashqadeynta Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meat n Beer Nashqadeynta Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meat n Beer Nashqadeynta Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro