Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta by Randy Ludacer

Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta

Bakhaarka Ukunta ee Baker's Dozen waa sanduuq laga sameeyay pulp la qaabeeyay oo dib loo isticmaali karo kaasoo qaada 13 ukun. Ukumaha waxaa loo habeeyay laba saf oo mid kasta afar ukun leeyahay, iyadoo saf shan ah uu u dhexeeyo. Sanduuqa waxaa laga sameeyay boqolkiiba 100 warqad dib loo warshadeeyay, iyadoo la isticmaalayo habka dhaqameed ee fiibarka warqadda la qaabeeyay. Mashiinnada waaweyn ee xirmooyinka waxay maareeyaan tirooyin siman oo ukun ah, sidaas darteed sanduuqa 13-ukun waxaa loogu talagalay soo-saareyaasha yaryar ee gacanta ku xira ukumaha xaraashka beeraha iyo suuqyada beeraleyda. Astaan gudaha loo daabacay ayaa dusha sare siman ka dhigaysa, si beeraleyda ay ugu dari karaan calaamadahooda gaarka ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Bakers Dozen Egg Carton Primary Function: Sanduuqa Ukunta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)