Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha by Wei Dai and Kun Luo

Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha

by Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha

Qoraalka Buugga: Huanghongying waa naqshad xirmayn loogu talagalay shaah ka soo baxa buuraha Guizhou. Sanduuqa dibadda ah waxaa laga sameeyay kartoon fudud, kaas oo si fudud loo qaadi karo, loo gaadhi karo, oo dib loogu warshadeeyn karo. Shaaha waxaa loo qaybiyay boorsooyin yaryar oo gaar ah, si qayb kastaa loogu qaadi karo iyada oo aan saamayn ku yeelan qaybaha kale. Sawirro gacanta lagu sameeyay ayaa daboolaya dusha sanduuqa, waxayna muujinayaan cimilada buurta shaaha, deegaanka dabiiciga ah ee maxalliga ah, iyo habka koritaanka ee beerta shaaha lagu isticmaalo. Xog faa'iido leh ayaa lagu qoray sawirrada agtooda. Naqshaddu waxay u oggolaataa macaamiisha inay arkaan asalka iyo tayada shaaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Huanghongying Shaqada Ugu Weyn: Xirmaynta Shaaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensions & Packaging: Width345mm x Depth 165mm x Height 85mm
Tags: tea ,packaging, beverage, illustration, Graphics, Environmental
Production Technology: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Design Challenge: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Research: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiration: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Project Duration: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Team Members: Designer:Wei Dai
Creative Director:Kun Luo
Image Credits: Designer Wei DAI,Huanghongying,2017