Diaoyutai Naqshadeeynta Baakidhka Khamriga by Jiabo Lu and Kun Luo

Diaoyutai Naqshadeeynta Baakidhka Khamriga by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Diaoyutai Naqshadeeynta Baakidhka Khamriga

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Diaoyutai Naqshadeeynta Baakidhka Khamriga

Diaoyutai waa naqshad baakidh loo sameeyay khamri Shiine ah oo heer sare ah. Astaanta masduulaaga, oo matalaysay muuqaalka imbaraadooriyadeed ee ugu sarreeya ee Shiinaha hore, ayaa loo isticmaalay sida qurxinta ugu weyn. Furaha dhalada waa mid faahfaahsan, qaabkiisa afargeesoodka ahna wuxuu ku xusuusinayaa shaabaddii jade ee astaanta u ahayd awoodda imbaraadooriyadeed. Dhalada lafteedu waxay ahaanaysaa mid aad u fudud. Isbarbardhigga u dhexeeya qurxinta hodanka ah iyo dusha sare ee saafiga ah waxay abuurayaan muuqaal firfircoon oo leh dabeecad Shiine ah oo cad. Sanduuqa dibadda waxaa laga sameeyay waraaq dib loo isticmaali karo, dhaladana waxaa laga sameeyay dhoobo caadi ah oo Shiine ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Diaoyutai Naqshadeeynta Baakidhka Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Diaoyutai Naqshadeeynta Baakidhka Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Diaoyutai Naqshadeeynta Baakidhka Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017