MAU Vegas 2019 Dhacdo by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

BirXayeysiin· 2020

MAU Vegas 2019 Dhacdo

by Shreya Gulati

Client: Houndstooth

Abaalmarinta Birta ah ee A' Design Award Winner in Xayeysiin Category

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Verified Award Winner

Verify Award Status for #88163

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Colors

The Design

About MAU Vegas 2019 Dhacdo

Barnaamijyada Moobaylka ee Furtay ama MAU Vegas ayaa ah dhacdooyinka barnaamijyada moobiilka ee adduunka ugu horreeya. Waxay soo jiidataa magacyada ugu weyn ee Silicon Valley oo ay ku jiraan Spotify, Tinder, Lyft, Bumble iyo MailChimp si ay u magacaabaan dhowr. Houndstooth waxaa lasiiyay howsha fikradda, naqshadeynta iyo fulinta dhamaan muuqaalka muuqaalka muuqaalka iyo jiritaanka dhijitaalka ah sanadka 2019. Maaddaama dhacdada ay isku dayeyso inay xuduuda ka riixdo goobta teknolojiyada, waxay u qaabeeyeen nidaam matali kara taasi iyada oo loo marayo muuqaallada iyo soo jiidashada daawadayaasha. waayo-aragnimada gebi ahaanba.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

MAU Vegas 2019 Dhacdo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. MAU Vegas 2019 Dhacdo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, MAU Vegas 2019 Dhacdo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap