Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' by Paul Robb is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.
NaxaasDaabacaad· 2020
Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book'
by Paul Robb
Client: Salt & Pepper
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Daabacaad Category
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- Verified Award Winner
- Verify Award Status for #88176
The Design
About Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book'
Ka dib dhulgariirkii aadka u xumaa ee 2016, Gobolka Umbria ee Talyaaniga wuxuu u baahnaa in dib loogu celiyo isgaarsiintiisa. Buug-yarahaan ayaa ah safarka muujinaya hodantinimada dhaqameed ee aagagga aan la aqoon ee dhulka. Mid kasta oo ka mid ah boggaga tusaha bogga waxaa loogu talagalay in diirada la saaro gudbinta sheekadaas. In kasta oo inta badan safarka sawirka ee iftiinka iyo dhaqanka aan muuqan, qaybta qoraalka ee buugga ayaa loola dhaqmay si loo miisaamo sheekada muuqaalka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensions & Packaging
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tags
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Production Technology
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Design Challenge
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Research
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspiration
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Project Duration
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Operation Flow
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Team Members
- Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli - Image Credits
- Photography copyright, Paul Robb & Marco Giugliarelli
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