Joy Shiidaha Gacanta by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qalabka Guriga Competition Category.
NaxaasQalabka Guriga· 2020
Joy Shiidaha Gacanta
Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Qalabka Guriga Category
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The Design
About Joy Shiidaha Gacanta
Nashqaddeeda badhanka ergonomic iyo qabsashada raaxada leh, Joy waxay buuxisaa dhammaan filashada shiidaha gacanta ee tayada sare leh. Matoorka 1200-watt ee moodeelka oo leh hagaajinta xawaaraha laba-marxaladeed ayaa si hufan ugu fulinaya hawsha isku-qasida waqtiga ugu gaaban. Mahadnaq qalabkeeda shiidashada ee birta-aan-daxalka ah, waxay si fudud u burburin oo u shiidsan kartaa miraha iyo khudaarrada iyada oo aan qoyaarin hareeraheeda. Mahadnaq garaaca labanlaabka ah iyo weelka jarjaraha laba-mindiyoodka leh, waxaa laba-laabmay labadaba waxqabadka badeecada iyo farxadda waqtiga jikada lagu qaadanayo.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Joy Shiidaha Gacanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Joy Shiidaha Gacanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Joy Shiidaha Gacanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
- Dimensions & Packaging
- Gift box dimensions 20cm x14cmx 43cm
- Tags
- hand, blender , ergonomy , chopper , mixer
- Production Technology
- Safe Food Contact Materials are used in all stages of the production.
- Design Challenge
- We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
- Research
- In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
- Project Duration
- The project started in 2018 April in Istanbul and will be launched in market in June 2019
- Operation Flow
- The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
- Team Members
- Senur Design Center
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