Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2020
Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka
Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka
Qoraalka Buugga: Akimbo Coffee Beer waa naqshad xirmo ah oo loogu talagalay laba biir kafee oo la sameeyay iyadoo ay ka wada shaqeeyeen calaamad kafee iyo warshad biir. Biirarka waxaa lagu iibiyaa gaasas aluminium ah, halka sanduuqa dibedda ah uu leeyahay dherer 115 millimitir, ballac 66 millimitir, iyo dhererka sare 66 millimitir. Sawir gacmeed la rinjiyeeyay iyo far-qoraal gacmeed oo qadiimi ah ayaa gaasaska siinaya dabeecad deggan oo qaboojin leh. Sawirku wuxuu muujinayaa astaamaha (mascots) labada calaamadood iyagoo ku dhex habaabsanaya (surfing) badda dhinaceeda. Naqshadu waxay diiradda saartaa macaamiisha dhalinyarada, waxayna si cad u muujinaysaa in cabitaanka uu ka kooban yahay khamri.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Akimbo Coffee Beer Shaqada Koowaad: Xirmada Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Dimensions & Packaging
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Tags
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Production Technology
- The material of the packaging is an aluminum can.
- Design Challenge
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Research
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Inspiration
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Project Duration
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Operation Flow
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Team Members
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Image Credits
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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