Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2020
Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka
Cong Tai Baijiu waa naqshad baakadayn xusuus ah oo loogu talagalay khamri Shiinees ah oo la sii daayay sanadka jiirka. Astaanta ugu weyn waxaa laga soo qaatay qabsiga albaabka ee dhismaha dhaqameed ee Shiinaha, iyadoo la tixraacayo jiirka oo ah xayawaanka koowaad ee kalanderka xiddigiska ee sanadka furaya. Astaanta gudaha waxay isku dartaa qaababka jiir iyo lacag si loo tilmaamo hodantinimo iyo nasiib wanaag, halka giraanta dibadda ay isticmaasho qaab dhalaalaya oo saameyn firfircoon leh. Dhalada waxaa laga sameeyay dhoobo leh dhadhan marmar ah, waxaana lagu dhammaystiray daabacaadda wareejinta biyaha.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cong Tai Baijiu Primary Function: Baakadaynta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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