Go Training Institution Sumcad Dhisid (Branding) by Seethink

Go Training Institution Sumcad Dhisid (Branding) by Seethink is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Go Training Institution Sumcad Dhisid (Branding)

by Seethink

Client: Seethink

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Go Training Institution Sumcad Dhisid (Branding)

Go Training Institution waa mashruuc aqoonsi muuqaal ah oo loo sameeyay dugsi wax ku bara ciyaarta shatiga Shiinaha ee Go. Aqoonsigan wuxuu isticmaalaa qaabab wax-laga-dhigo iyo wax-lagu-daro, fikrad muuqaal ah oo la xiriirta dheelitirka laga helo dhaqanka Go. Sawir khadad ah oo qaab dhaqameed dawo iyo buundhaan ah ayaa lagu daray dhaqdhaqaaqa ciyaarta Go. Waxyaabaha dhaqameed waxaa lagu daray qaabab casri ah oo da'yar si ay ugu habboonaadaan carruurta. Alaabta la daabacay waxaa ka mid ah kaararka magaca, waraaqaha qorista iyo kaararka waxbarashada, kuwaas oo lagu soo saaray daabacaad dijitaal ah iyo qorista lays-ka. Ujeedadu waxay tahay in dhaqanka Shiinaha si muuqaal ah loo dhiirigeliyo.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Go Training Institution Sumcad Dhisid (Branding) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Go Training Institution Sumcad Dhisid (Branding) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Go Training Institution Sumcad Dhisid (Branding) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang