Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball) by Pica Packaging Design Lab

Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball) by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball)

by Pica Packaging Design Lab

Client: Beijing Lvsan Chemistry Co.Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball)

Qoraalka Buugga: Beautiful Life waa naqshad xirmo oo loogu talagalay kubabka baalaha ee lagu iibiyo Shiinaha. Xirmada kubabka baalaha waxaa si adag loo xakameeyaa, sidaa darteed alaabta badankeeda suuqa ku jirta way isu ekaadaan. Beautiful Life waxay isticmaashaa summad khad-qoraal ah, ubaxyo persimmon ah, iyo sawir laga soo qaatay farshaxanka Shiinaha ee qadiimiga ah. Daaqadda furitaanka waxay leedahay qaab fiidmeer, oo ah calaamad dhaqameed ee barako. Kansiga birta waxaa lagu daabacay siddeed midab, xirmadana waraaqda ah waa la qoray oo dahab lagu daboolay. Kansiga birtu wuxuu xiraa uraha kubabku, waxaana la kaydin karaa oo dib loo isticmaali karaa. Daboolka gudaha ee qarsoon ayaa ka dhigaya sanduuqa mid ay carruurtu ku adkaato inay furaan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Beautiful Life Shaqada Ugu Weyn: Xirmada Kubabka Baalaha (Mothball) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensions & Packaging: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tags: Packaging, China, Culture, Daily chemicals, Household, Mothball
Production Technology: 8-color tinplate printing
Carving on paper
Gilding over paper
Design Challenge: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Research: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiration: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Project Duration: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operation Flow: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Team Members: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Image Credits: Shuwei Qi and Rijiang Wang, 2019.