Xin You Ran Baijiu Primary Function: Baakidhka Khamriga by Wen Liu and Rong Mei

Xin You Ran Baijiu Primary Function: Baakidhka Khamriga by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Xin You Ran Baijiu Primary Function: Baakidhka Khamriga

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu Primary Function: Baakidhka Khamriga

Book Text: Xin You Ran Baijiu waa naqshad baakidh oo loogu talagalay khamri Shiineys ah oo la sii daayay sannad-guuradii xiddigiyeed. Sawirka muuqaalka ugu weyn wuxuu isku daraa farshaxanka qorista Shiineyska iyo rinjiyeynta muuqaalka dhulka. Xariiqda dhiirran ee farshaxanka qorista waxaa lagu daray qoto-dheerida bannaanka iyo faahfaahinta fiican ee rinjiyeynta, sidaas darteed labada nooc ee farshaxanka waxay u muuqdaan hal sawir. Mowduucu waa Hai, oo ah calaamadda doofaarka ee xiddigiyada Shiineyska. Warqad, dhoobo iyo alwaax ayaa la wada isticmaalaa si loo muujiyo astaanta dhaqameed ee Shiineyska. Sanduuqu wuxuu qiyaastiisu tahay 180 mm dherer, 150 mm ballac iyo 320 mm dhererka kor u socda.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Xin You Ran Baijiu Primary Function: Baakidhka Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Xin You Ran Baijiu Primary Function: Baakidhka Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Xin You Ran Baijiu Primary Function: Baakidhka Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.