DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2020

DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada

by Lize-Marie Swan

Client: Unilever Food Solutions

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada

Unilever Food Solutions ayaa u xilsaaran deggene Chef Heidi Heckmann (Chef Heidi Heckmann (Kulka Macaamiisha Gobolka, Cape Town) si ay u abuuraan 11 nooc oo kala duwan oo ah nooca loo yaqaan 'Spice Binds' oo ay ka mid yihiin Robertsons Spice Range. Iyada oo qayb ka ah ololaha "Socdaalkeena, Raadintaada" fikradda waxay ahayd in la abuuro sawirro iyo naqshado u gaar ah iyada oo la adeegsanayo walxahaas loogu talagalay olole Facebook xiiso leh. Toddobaad kasta Chef Heidi waxyaabaha u gaarka ah ee loo yaqaan 'Spice Blends' waxaa lagu dhejiyaa warbaahinta 'taajirka' Facebook Canvas Posts. Mid kasta oo ka mid ah cuntooyinkan ayaa waliba laga heli karaa soo dejinta ipadka shabakadda 'UFS.com'.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. DIY Spice Blends by Chef Heidi Cuntada Dijitaalka Ah Ee Warbaahinta Bulshada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew