Doоlot Aqoonsiga Sumadda (Brand Identity) by Timur Sharapiev is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Doоlot Aqoonsiga Sumadda (Brand Identity)

by Timur Sharapiev

Client: Sharapiev Timur

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doоlot Aqoonsiga Sumadda (Brand Identity)

Doolot waa aqoonsi sumad (brand identity) loo abuuray xarun ganacsi. Doolot waa ereyga Kyrgyz oo macnaheedu yahay hodan, farxad iyo qurux. Aqoonsigu wuxuu ku salaysan yahay xaraf weyn oo Cyrillic ah oo loo qaabeeyay si u eg taaj, oo ah xaraf D la habeeyay. Taajku wuxuu tilmaamayaa sarraynta iyo carshiga sida calaamada awoodda. Midabka dahabka ah ayaa loo isticmaalay midabka aasaasiga ah, maadaama uu la simanaanyahay fikradda guud ee sumadda. Aqoonsigu wuxuu ka kooban yahay summad (logo), nidaam muuqaal (visual system) iyo tilmaamaha qaabka sumadda (brand style guidelines). Naqshadda waxaa loogu talagalay inay muujiso awood, horumar, isbeddelka isku-day badan (versatility), iyo hal-abuurnimo (resourcefulness).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Doоlot Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Doоlot Aqoonsiga Sumadda (Brand Identity) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Doоlot Aqoonsiga Sumadda (Brand Identity) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The basis of the design was the name of the trading house "Doоlot". "Doоlot" - Kyrgyz word which means wealth, happiness, and grace. The basis of this design-a stylized capital Cyrillic letter "D", which depicts the crown, which symbolizes superiority and throne – a symbol of power. The color scheme of the logo is gold because it corresponds to the general concept of the brand. The logo conveys power, progressiveness, versatility, and resourcefulness.
Tags: Brand positioning, Logo, Visual system, Design, Brand style guidelines
Inspiration: When creating the design inspired a deep philosophical meaning of the word "Doolot". The meaning, which has a special place in the heart of every Kyrgyz. As well as historical data, which formed the basis of the design. From 840 to 916 the Kyrgyz Khanate was at the peak of its power. This period, named by academician V.V.Barthold "Kyrgyz great power" (Uluu Kyrgyz Doolot). In 840, this state destroyed the Uighur Kaganate, extended its power to Tuva and Mongolia.
Project Duration: The project started in early 2018 in Bishkek and launched in late April 2019.
Image Credits: Membership Invoice
Invoice #F109FF47FC on September 28, 2019
Account: timursha (timursha6@gmail.com)
Membership Level: Monthly
Status: success
Membership Expires: October 28, 2019
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