Wiseman Beer Primary Function: Baakidhka Biirka by Wen Liu and Henghong Yang

Wiseman Beer Primary Function: Baakidhka Biirka by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Wiseman Beer Primary Function: Baakidhka Biirka

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Primary Function: Baakidhka Biirka

Wiseman Beer waa naqshad baakidh loogu talagalay biir dhalada ku jira oo ay bartilmaameedsanayaan macaamiisha da'da yar ee Shiinaha. Dhaladu waxay ka samaysan tahay muraayad iyo caag, daboolku wuxuu ka samaysan yahay bir, calaamaddana waxay ka samaysan tahay waraaq. Astaan cas iyo caddaan ah oo geesinimo leh ayaa si toos ah loogu dhejiyay dhalada, aag weyn oo cas ahna wuxuu muujinayaa tamar iyo shawqi. Baakidhku wuxuu leeyahay ballac 230 milimitir ah, qoto 60 milimitir ah iyo dherer 60 milimitir ah. Ujeeddadu waa in baakidhka biirka la siiyo muuqaal casri ah oo u dhigma dabeecadda xor iyo ciyaar badan ee dadka da'da yar.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Wiseman Beer Primary Function: Baakidhka Biirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Wiseman Beer Primary Function: Baakidhka Biirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Wiseman Beer Primary Function: Baakidhka Biirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019