Sincha-Man Aqoonsiga Shirkadeed by Donggyun Kang

Sincha-Man Aqoonsiga Shirkadeed by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Sincha-Man Aqoonsiga Shirkadeed

by Donggyun Kang

Client: Sinchaman

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

11,819

Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Aqoonsiga Shirkadeed

Sincha-Man waa barnaamij aqoonsiga shirkadeed oo loo sameeyay adeeg yar oo kirada iyo kirsiga baabuurta. Aqoonsigan waxa lagu dhisay jilaa geesi ah, sababtoo ah geesiyaasha waxaa si weyn loogu aqoonsadaa astaamahooda. Sawirro, calaamado, astaamo iyo far-qoraal lagu sawiray xariiqyo buluug qabow ah ayaa muujiya daacadnimo, kalsooni iyo xawaare. Muuqaal u eg wareeg-nuuriyaha geesiyada ayaa taageera fikradda guud. Isla walxahan ayaa si joogto ah loogu isticmaalaa dhammaan wargaysyada onlaynka iyo kuwa ka baxsan onlaynka. Aqoonsigan wuxuu ujeedadiisu tahay in calaamadda cusub la siiyo aqoonsi xoog leh iyo aragti wanaagsan oo ku saabsan suuq aad u tafaruq badan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Sincha-Man Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sincha-Man Aqoonsiga Shirkadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sincha-Man Aqoonsiga Shirkadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim