Option Naqshadda Boostarka by Haolai Zhou

Option Naqshadda Boostarka by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Option Naqshadda Boostarka

by Haolai Zhou

Client: H.Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Naqshadda Boostarka

Option waa naqshad boostar ku saabsan xuquuqda haweenka. Boostarku wuxuu ka codsanayaa haweenka inaanay aamusnaan la joogin oo ay codkooda kor u qaadaan si adduunka u maqlo. Fariinta waxa kale oo ay ka codsanaysaa dadweynaha inaysan aamusnaan la joogin arrin ka dhacda dhinacooda maalin kasta. Aamusnaanu ma aha doorasho haweenka ama dadweynaha u banaan. Sawirka udub-dhexaadka ah waa calaamad iskutallaab ah, oo laga soo qaatay calaamadaha lagu dul dhigo qorshayaasha iyo qab-qablayaasha la dayacay intii lagu jiray dib-u-eegista shaqada. Iskutallaabtu waxay muujinaysaa in aamusnaanu aanay ahayn doorasho. Boostarku wuxuu le'eg yahay 11 by 17 sanamitir (inch).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Option Naqshadda Boostarka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Option Naqshadda Boostarka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Option Naqshadda Boostarka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018