Antme Aqoonsiga Shirkadeed by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
BirGaraafig· 2020
Antme Aqoonsiga Shirkadeed
Client: Ant:me
Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category
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The Design
About Antme Aqoonsiga Shirkadeed
Antme waa barnaamij aqoonsi shirkadeed oo loo sameeyay sumad ganacsi (brand) naqshadaysa oo iibisa dharka eeyaha, iyadoo sidoo kale bixisa fasallo tababar loogu talagalay milkiilayaasha iyo eeyahooda saaxiibtinimo. Astaanta (logo) waxay isku xirtaa nin iyo eey oo labaduba loo sawiray sida wareegyo, taasoo muujinaysa xiriirka ka dhexeeya dadka iyo eeyaha. Muuqaalka (motif) waa la soo celceliyaa oo la isku daraa si loo dhiso qaabab (patterns) ku fidsan noocyo badan. Qaababkan waxaa lagu dabaqaa xirmada alaabta, agabka ganacsiga, iyo warbaahinta khadka tooska ah (online). Aqoonsigu wuxuu ujeeddadiisu tahay inuu muujiyo dabeecad saaxiibtinimo leh oo la socota khibradda iyo aqoonta sumadda ganacsigu leedahay.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Antme Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Antme Aqoonsiga Shirkadeed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Antme Aqoonsiga Shirkadeed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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