Love&wash Hawsha Aasaasiga ah: Baak44dhaha by Alexander Cherkasov

Love&wash Hawsha Aasaasiga ah: Baak44dhaha by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Love&wash Hawsha Aasaasiga ah: Baak44dhaha

by Alexander Cherkasov

Client: Love&wash

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Hawsha Aasaasiga ah: Baak44dhaha

Qoraalka Buugga: Love&wash waa naqshad baak44dhaha oo loogu talagalay noocyo kala duwan oo alaabta dharka lagu dhaqo, oo ay ku jiraan budada dharka, jelka dharka, kabsuulasha iyo saxirka wasakhda. Fikradda waxay muujinaysaa daryeel iyada oo loo marayo tibaax fudud oo dhar isku duubaya. Xayeysiiska budada dharka midabaysan, waxaa isku duuban shaadh T-ah oo liin ah iyo shaadh jeenis ah. Xarfaha astaanta waxaa la isku cadaadiyay si loo soo celiyo fikradda isku midka ah. Midabada asalka ah ayaa kala saara alaabta, halka farta buluugga ah ay soo jeedinayso qurux iyo nadaafad. Baak44dhaha waxaa laga sameeyay karboodhka iyo balaastigga, waxaana la qorsheeyay agab dabiici ahaan burbura.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Love&wash Hawsha Aasaasiga ah: Baak44dhaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Love&wash Hawsha Aasaasiga ah: Baak44dhaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Love&wash Hawsha Aasaasiga ah: Baak44dhaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin