Dahab Xirmooyin · 2020

Nudus Cuntada Fudud

by Angela Spindler

Abaalmarinta Dahabka ah ee A' Design Award 2020 in Xirmooyin
CLIENT: Depot Creative
Estimated Number of Design Views: 41,759
Verification code 0E45AE30EB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Nudus Cuntada Fudud

Baakadaha shirkadda bilawga ahi waxay tusinaysaa miraha iyo khudaarta caafimaadka leh ee khudaarta leh ee qaawan falsafada wanaagga iyo kaftanka ciyaarta. Nuxurka ay ku kala duwan yihiin ayaa ah in laga sameeyo xabo khudradeed iyo khudaar, oo hawo lagu qallajiyey, oo aan waxba lagu darin - sidaa darteed & # 039; qaawan- qaawan& # 039; fikradda. Inkasta oo madowgu uu yahay doorasho geesinimo leh oo aan caadi ahayn oo loogu talagalay suuqa cuntada fudud ee caafimaadka leh, wakaaladu waxay u dooratay tan si ay u muujiso firfircoonida alaabta oo ay siiso qaylo dheeraad ah. Sawirku wuxuu qaadayaa badeecada ka hor iyo ka dib qallajinta hawada taasoo muujinaysa midhaha sida ugu wanaagsan ee dabeecadda loogu talagalay.

About the Abaalmarinta Dahabka ah ee A' Design Award

Nudus Cuntada Fudud waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Nudus Cuntada Fudud waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nudus Cuntada Fudud waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Press Kit

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Image Credits: Photography: Andy Lewis